When you think of the act of storytelling, you might imagine a group of children sitting cross-legged in a circle, listening intently as magical worlds are brought to life through words and pictures. In truth, telling stories has played an important role throughout the history of the human race. Especially when it comes to encouraging and enabling better ways of moving ourselves around the urban environment.
Participants will learn to:
In a crowded marketplace where everyone can share a story — how do you win attention from the audiences you want to capture? As businesses spend billions to compete and day trade attention on multiple communication channels, the ones that are winning use stories to build loyalty and share their value. The internet has democratized marketing by making it accessible regardless of the size of your marketing budgets, thus making it harder for any business to stand out from the crowd without telling a story. Slogans, buzzwords and paid ads fail without the right creative narrative sharing multiple stories which engage customers, communities, shareholders and even employees. A good story makes people feel something and is universal. Your goal must be to control the narrative, capture hearts, share your value and confirm your commitment to excellence. Loyalty begins and end here. Learn More.
Young talents with open doors. Fashion designer, stylist and a curious observer of everything around him. It is by telling stories that Pedro Pedro finds his motivation and fulfils his creative call. With a career spanning more than 20 years, Pedro Pedro is inspired by the male universe to create feminine, protective and relaxed collections. We meet in his atelier in downtown Porto. His desk is covered with infinite fabric samples, pencils and pens of all colours and organised in the center, we have a sneak peak of the first drafts of his next collection. You started your career in , at a time where fashion design was taking its first steps in Portugal. How did your interest in the area begin? By the age of 12, I started to take oil painting lessons.